Elizabeth Arden

As early as 1910, Elizabeth Arden revolutionized the life of women around the world. Her fundamental belief was that beauty should be an intelligent cooperation between science and nature in order to develop a woman's finest natural assets.

She created new and absolute best products, packaging and services such as the cult-classic Eight Hour Cream, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II. She was the first to introduce eye makeup to the women of America and pioneered the creation of the "makeover." Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.

Over a century later, the brand is still at the forefront of technology with products that deliver proof, not promises. The brand was founded by a woman, for women – and led by women today.