Natura

Nature, Technology & Beauty all-in-one. Natura is the #1 beauty brand in Brazil and in Latin America and was the first beauty group to receive a B-corp certification.

It all started in 1969 in São Paulo, Brazil, with co-founder Luiz Seabra and his passion for cosmetics and the power of human connections. Natura has preserved and regenerated 4 million acres of rainforest.

Since then, the brand’s mission has been to promote a beauty experience rooted in the delicate balance between nature and science. The innovative formulas combine the biodiversity of the Amazon Forest with the latest, greatest cosmetic technology in all our products.